G-shock’s Carnaby Street store is the creation of design agency Double Retail. We developed a close rapport with their designers to understand the complexity of this installation. It involved the engineering of different materials (steel, glass, wood, cement, plastics) together with the mechanics of hidden locks, hidden fixings, drawers, minimal tolerances and moving assemblies.
With such a short build time it was necessary to relay this to the shop floor and test build the structure prior to going to site. Throughout we engaged our whole workforce to create such an intricate design that epitomises the watch making skills that the G-Shock brand demonstrates.
Images courtesy of Double Retail
Photography by Max McClure